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Platform Wars: Choosing the Right Social Media Channels for Your Business in 2025
"Should I be on TikTok?" "Is LinkedIn worth it for my business?" "Everyone says I need to be everywhere, but I can barely manage one platform well." Sound familiar? The pressure to maintain a presence across every social media platform has created a crisis of decision...
Social Media Crisis Management: Protecting Your Brand When Things Go Wrong
It happens faster than you can imagine. One moment, your business is operating normally. The next, a social media post has spiralled into a public relations nightmare, with angry comments multiplying by the hour and your business reputation under attack. In today's...
The Time-Cost of DIY Social Media: What Business Owners Need to Know
As business owners, we're constantly making resource allocation decisions. Where should we invest our time, energy, and money for maximum return? When it comes to social media, many business owners default to DIY management under the assumption that handling it...
The Psychology of Engagement: Why Some Social Media Posts Capture Attention While Others Fail
Have you ever wondered why some social media posts generate dozens of comments while others, perhaps with similar content, receive virtual silence? Or why certain content types consistently outperform others, regardless of the specific topic? The difference often lies...
Social Media ROI for Sceptics: Beyond Vanity Metrics to Business Impact
Let's be honest: many business owners remain deeply sceptical about social media's actual business value. If you've ever thought, "I don't care about likes and followers – I care about revenue," you're not alone. The disconnect between traditional social media metrics...
The Social Media Content Mix: Your Blueprint for Balanced Business Growth
Here's a scenario we see all too often: A business decides to get serious about social media. They dive in with enthusiasm, posting daily promotional content about their products or services. After weeks of posting with minimal engagement, they give up, concluding...
Algorithm-Proof Your Social Media: How to Win Regardless of Platform Changes
If you've been managing social media for any length of time, this scenario probably sounds familiar: You finally feel like you've cracked the code on a platform. Your content is performing well, engagement is up, and your strategy seems solid. Then suddenly – without...
7 Signs Your Business Needs Professional Social Media Management Right Now
In today's digital marketplace, social media isn't just a nice-to-have – it's a fundamental business requirement. Yet many business owners continue to handle their social media with a DIY approach, often with diminishing returns and increasing frustration. At...
The Real Cost of DIY Social Media for Business Owners: Time, Opportunity, and Growth
As a business owner, you've likely heard the common advice: "You need to be on social media." Simple enough, right? Create a few accounts, post occasionally, and watch the leads roll in. Except it's never that simple, is it? At Brandpollen, we've worked with hundreds...
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