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The Psychology of Engagement: Why Some Social Media Posts Capture Attention While Others Fail

The Psychology of Engagement: Why Some Social Media Posts Capture Attention While Others Fail

by brandpollen | Jun 5, 2025 | Content Strategy

Have you ever wondered why some social media posts generate dozens of comments while others, perhaps with similar content, receive virtual silence? Or why certain content types consistently outperform others, regardless of the specific topic? The difference often lies...
The Social Media Content Mix: Your Blueprint for Balanced Business Growth

The Social Media Content Mix: Your Blueprint for Balanced Business Growth

by brandpollen | May 27, 2025 | Content Strategy

Here’s a scenario we see all too often: A business decides to get serious about social media. They dive in with enthusiasm, posting daily promotional content about their products or services. After weeks of posting with minimal engagement, they give up,...

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